In the world of face yoga and natural facial sculpting, new techniques are always emerging. One that has recently gained attention online, particularly on platforms like TikTok and Instagram, is called Zygo pushing. It’s being promoted as a quick way to lift the cheeks and define the face without surgery or fillers.
But while it may seem harmless, this popular cheekbone exercise can actually do more harm than good. In this post, we’ll explain what Zygo pushing is, why it can negatively affect your face over time, and what you should be doing instead for safe, natural results.
What Is Zygo Pushing?
Zygo pushing refers to the act of pressing outward on the zygomatic bones, commonly known as the cheekbones. The idea is that by applying pressure, you can lift and reshape the midface for a more contoured look.
This technique has become popular in social media videos promising quick facial enhancement, but it’s important to understand the anatomy behind your face. Your cheekbones are part of a delicate system of bones, muscles, fascia, and fat pads. Repeatedly pushing on them can interfere with that balance.
Why It Can Be Harmful
Although it may seem like a simple exercise, Zygo pushing can have several negative side effects, especially when done frequently or with too much pressure.
Hollow under-eyes
Over time, this technique may cause a loss of volume or tightness in the under-eye area, leading to a sunken, tired appearance.
Deeper smile lines
Rather than smoothing the face, excessive pressure can exaggerate folds around the mouth, including the nasolabial lines.
Flattened or widened cheeks
The goal may be to enhance cheekbones, but pushing outward can lead to an unnatural, widened midface and loss of natural definition.
Facial asymmetry
Your facial structure relies on muscle balance. Applying uneven pressure over time can cause visible imbalances and distort symmetry.
Midface sagging
Disrupting the natural alignment of muscles and fascia may weaken long-term support, accelerating facial sagging instead of lifting.
A Better Alternative: Gentle, Supportive Face Yoga
Instead of pushing your face outward, the most effective face yoga techniques use upward and inward movements that align with how your facial muscles naturally function.
Try this simple, safe cheek-lifting exercise:
- Sit comfortably and rest your elbow on a table
- Place your fingertips lightly on your upper cheeks
- Apply gentle inward and upward pressure
- Breathe deeply, hold for a few seconds, then release
- Repeat slowly, staying relaxed
This supports your facial structure and encourages lift without strain or damage.
Why “Up and In” Works
Muscles like the zygomaticus major and minor, which help lift the cheeks when you smile, naturally move upward and inward. Face yoga should follow that direction to maintain facial tone and balance.
Zygo pushing, by contrast, applies force in the opposite direction. Over time, this can counteract your face’s natural lift and lead to premature aging or distortion.
The Importance of Safe Technique
Not all facial exercises are created equal. It’s essential to choose methods that are based on an understanding of facial anatomy and aging.
Koko Face Yoga, for example, uses safe, effective exercises that lift and tone the face without putting stress on the bones or deep tissue. With regular practice, techniques like these can help:
- Improve facial definition
- Reduce puffiness and tension
- Support healthy muscle tone
- Promote symmetry and lift
These results are natural and long-lasting without the risks of shortcuts like Zygo pushing.
Final Thoughts
When it comes to your face, gentle and intentional care always wins over force. While Zygo pushing may seem like a fast solution, the long-term effects can work against your goals.
Instead, focus on supportive movements that align with your face’s natural structure. With consistent practice, safe face yoga methods can help you maintain a lifted, youthful, and well-balanced appearance.
If you're ready to explore effective, non-invasive facial sculpting, consider trying Koko Face Yoga, a trusted method designed to enhance your features safely and naturally.